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LavalisBrand

How Lavalis transformed their analytics with Nandu

Lavalis is an international beauty and personal care brand expanding rapidly across European e-commerce markets. With ambitious growth targets and a lean team, they needed AI-powered analytics to scale their marketplace operations without scaling their headcount.

35h
Saved per Month
+3
New Markets
+27%
Conversion Rate

About Lavalis

Lavalis is a premium international beauty and personal care brand selling across 5+ European Amazon markets. Their product line spans skincare, haircare, and body care — categories where visual content, reviews, and availability directly impact conversion rates. With a team of just five people managing the entire digital commerce operation, every hour of manual analysis was an hour not spent on growth. Out-of-stock events were their biggest hidden cost, silently eroding organic rankings built up over months.

Before Nandu, we were constantly firefighting. Now we catch issues before they become problems. The 86% reduction in out-of-stock events alone transformed our organic rankings. And expanding into 3 new markets with a team of five? That wouldn't have been possible without AI-powered analytics.
CM
Category Manager
Head of Digital Commerce, Lavalis

The Challenge

Expanding into new markets while maintaining performance in existing ones was stretching the team thin. Out-of-stock situations were causing cascading effects on organic rankings, and the team couldn't identify content and pricing issues fast enough across multiple countries.

New market expansion required deep analysis of unfamiliar competitive landscapes
Out-of-stock events went undetected, causing organic ranking drops
Content optimization was done ad-hoc, not systematically by revenue impact
Small team had no capacity for proactive performance monitoring

The Solution

Nandu provided Lavalis with automated monitoring, cross-market intelligence, and proactive alerts — enabling a small team to operate like a much larger one.

Automated out-of-stock detection with root-cause investigation
Cross-market performance comparison for expansion strategy
Revenue-prioritized content audit and optimization recommendations
Proactive alerts for significant KPI changes before they impact rankings
Data sources connected
Amazon Advertising APISeller CentralBrand Analytics5 European marketplaces
Timeline: 5 weeks from onboarding to multi-market deployment

The Results

35h
Saved Monthly

Automated monitoring and analysis freed up the team to focus on growth strategy instead of firefighting.

+3
Markets Expanded

Successfully launched in 3 new European markets with AI-powered competitive intelligence and localization insights.

+27%
Conversion Lift

Systematic content optimization and advertising adjustments based on Nandu's data-driven recommendations.

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