AgencyHow eFly transformed their analytics with Nandu
eFly manages Amazon operations for hundreds of brands across Europe. When they decided to bring AI analytics to their entire portfolio, the challenge wasn't the technology — it was adoption at scale.
About eFly
eFly is one of Germany's largest Amazon full-service agencies, managing marketplace operations for hundreds of brands across European markets. Their team of 50+ includes junior account managers, mid-level specialists, and senior strategists — a diverse skill mix that made adopting any new tool a challenge. Each client also brought unique strategies, competitive landscapes, and growth goals, ruling out a one-size-fits-all analytics approach.
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“We rolled out Nandu to hundreds of brands in a very short time. What really stood out was how naturally it adapts to each user — juniors felt guided, seniors felt in control. That made adoption easy and built trust across the entire team from day one.”
The Challenge
With team members ranging from junior account managers to senior strategists, eFly needed a solution that would work for everyone without extensive training. Each brand also had fundamentally different strategies, goals, and competitive landscapes.
The Solution
Nandu's adaptive interface and multi-brand hub made it possible to roll out AI analytics across the entire portfolio in under 4 weeks.
The Results
Deployed across the entire portfolio with each brand getting personalized context and recommendations.
From initial setup to production-ready deployment across all brands.
Juniors felt guided, seniors felt in control. Trust was built from day one.
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