BrandHow Brandlinger transformed their analytics with Nandu
Brandlinger is a consumer brand selling across multiple European Amazon marketplaces. With a growing product portfolio and increasing advertising complexity, they needed a way to get deeper insights faster — without hiring an in-house analytics team.
About Brandlinger
Brandlinger is a European consumer goods brand competing in high-volume Amazon categories across DE, FR, IT, ES, and NL. With a portfolio of 100+ ASINs, the brand had outgrown the capacity of its lean in-house team to monitor performance, optimize advertising, and react to market changes across all five marketplaces. Before Nandu, competitive moves and seasonal shifts were caught too late — often only in the monthly agency report.
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“Nandu gave us the analytical depth we always wanted but couldn't justify hiring for. Within weeks, we were making better-informed decisions and seeing the results in our numbers. The 19% sales increase speaks for itself.”
The Challenge
As the brand scaled, the gap between available data and actionable insights widened. Monthly reporting from their agency arrived too late to act on, and internal analysis was limited to surface-level dashboard checks. Critical optimization opportunities were being missed across markets.
The Solution
Nandu gave Brandlinger an always-on AI analyst that understood their brand context, goals, and competitive landscape — delivering insights that previously required a dedicated analytics team.
The Results
Data-driven optimization decisions and faster reaction to market changes led to significant revenue growth.
Identified unprofitable ad spend and reallocated budget to products and keywords with the best margin contribution.
Time previously spent on manual analysis and waiting for agency reports, now used for strategic brand development.
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